Our Heritage
Grandiflora was built on a simple belief: that Australia deserved the finest roses in the world — grown here, on our own soil.
From humble beginnings in 1954, Grandiflora has been a leading pioneer in the Australian floriculture industry. Every rose we grow is produced in our own environmentally controlled glasshouses — never outsourced, never compromised.
Today, our collection spans more than 100 varieties, including Classic Roses and Clustar® Roses — available nowhere else in Australia. We supply floral wholesalers across the country, and our roses have been recognised with multiple gold awards at the Melbourne International Flower Show for Best Quality Cut Flowers.
Our Journey
1954
Grandiflora's story begins in 1954. From these humble beginnings, the company set out to pioneer the Australian floriculture industry — a mission it has pursued for more than 70 years.
Then
Recognised as an innovator and trusted industry leader, Grandiflora led the way with ground-breaking commercial glasshouses, rose transportation, commercial flower cool rooms, year-round production technology, and more.
Now
Today, Grandiflora is Australia's largest fresh cut rose company — the exclusive Australian grower of Classic Roses and Clustar® Roses, with a collection of more than 100 varieties available year-round.
Our Commitment
Every rose is grown and produced in our own environmentally controlled glasshouses. We never outsource. This guarantees superior freshness and extended vase life.
Grandiflora is the exclusive Australian grower of Classic Roses and Clustar® Roses — varieties available nowhere else in the country.
Multiple gold awards at the Melbourne International Flower Show for Best Quality Cut Flowers — recognition from the industry's most respected judges.
Our goal is to continue as a breeder of fresh cut roses in Australia and around the globe, regularly introducing new creative and captivating varieties.
